Check-in for Engaging Copy.
Check-in for Engaging Copy.
“I BUILD STORIES AROUND TRENDING TOPICS FOR A BEAUTIFUL LIFE WELL-LIVED.”
I’m a creative copywriter focused on warm & witty storytelling.
Writing for personal care products and elevated home essentials fills my life with joy. I have a MA in IO Psychology, so the thrill of research and working with a talented team ignites my creativity. My writing approach is often editorial, but approachable in tone. (P.S. I swear I worked for the CIA in a past life because there isn’t anything I can’t find.)
I’m a visual writer with experience developing copy across all digital outreach in a wide variety of brand voices. Working as a freelance e-commerce copywriter, I have experience in CX/UX writing to improve product performance and user experience. I specialize in writing product description pages, web copy, in-store marketing collateral, and packaging copy. I’ve had the pleasure of inputting brand copy into Sephora’s Articulate 360 educational platform and my writing has even hit the shelves at CVS! Let’s have ourselves a chat!
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“I've enjoyed working with Maritza on several of my accounts. She's creative, responsive, and her copy performs time and again. From brand storytelling to web copy to product pages - she's my girl!”
Brittany Madden, MA Founder/CEO — Leverage Digital Design
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“Working with Maritza is always a smooth, inspiring, and enjoyable process. She brings a reassuring, team-player, collaborative energy to every project, and I always find myself impressed with the end result of her work. She always seems to find a way to make the words sing. As a designer, the combination of voice and visuals is very important to me. I'm so thankful to have a trusted collaborative partner in Maritza.”
Marisa Mangum Founder/Design Director — November Design Studio
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“Effective branded digital communication is more critical than ever and Maritza’s talent has been an incredible asset. Her ability to create compelling copy for print and digital for cross-channel touch points is a testament to her versatility and expertise. I was able to pull Maritza in across a couple of brands to elevate tone of voice on both the brand and product level. She understood the objectives of each project and delivered masterful options resulting in us hitting our target audience successfully again and again.”
Ina Subramanian, CMO — CPG industry
As an established writer for CPG products and elevated essentials—my work can be seen on display at Nordstrom, Walmart, Target, & CVS.
“A knack for all things visual talent—that means her designs, tutorials, and editorials have become necessities on blogs across the web.”
-THE NEWSETTE
“Maritza Buelvas—the beauty writer—is one woman whose opinion you can unequivocally trust…”
-THE GLITTER GUIDE
My Copywriting Experience
E-Commerce Website: Product description pages (PDPs) and all website copy to drive sales and enhance the user experience.
Marketing/Brand Copy: Box copy, slogan development, and brand voice creation to maintain consistent tone and messaging across all platforms.
Newsletters: Attention-grabbing subject lines, action-driven body copy, and A/B testing.
Social/Paid Ads: Impactful copy that informs and encourages users to act.
SEO Blogs: Produce engaging blog content to showcase a brand’s key selling points while educating the audience, increasing brand awareness, and including organic keyword search.
My Copywriting Approach
My writing style delivers pertinent, bite-sized details in a fresh, relatable way.
I infuse warmth and wit to emphasize product benefits and engage consumers to make them feel seen.
BRANDS I’VE WORKED WITH: